Not tricks, Michael. Illusions. (The old school PR pitch and placement gig.)

Posted by admin on January 24th, 2009 filed in News and such

Not tricks, Michael. Illusions. (The old school PR pitch and placement gig.)

A couple of years ago we had a sales call with a big name brand in the sourcing/recruitment services. I had two of my savviest marketing and PR team members on the call. We pitched our Marketing PR Lead-Gen Process and thought we had a nice rapport going. The CEO proceeded to tell us that he didn’t …

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